If you have a fascination with today's media and have a lot of knowledge about it, you might consider starting a podcast. Then, you can share your unique insights to an audience, build a following, and potentially make a career out of this venture. Here are some tips to get you started.

Look at Popular Podcasts in Your Sector

It's important to have a clear direction in the beginning when establishing a media podcast. That's going to help you reach the right audience right off the bat. A tactic you can try to give you better ideas about how to start this media podcast is looking at popular podcasts in the same sector.

There probably are a lot of them that you can thoroughly review, getting an idea of how they're run and the content they cover. Then you can take the best ideas and incorporate them into your own media podcast, saving you a long trial-and-error process.

Gain Insider Perspectives From the Media

If you want to bring some legitimacy to your media podcast, one thing you can do is bring in insiders that work or have worked in media before. They can then provide insider perspectives that your audience may not have been privy to before, making them listen with ample attention. 

You can schedule interviews with media insiders and ask them revealing questions that pull back the curtains on this industry as a whole. You can keep having these insiders come in as guests when you want to spark interesting dialogue to get your audience hooked.

Utilize a Visual Medium in Addition to Audio

Most podcasts today have an audio format. It lets people take podcasts on the go and conveniently listen to them. However, when starting a media podcast, you'll want to utilize a visual medium as well.

There will be a portion of your listeners that prefer this visual medium because it makes you more personal. They can see your face and view your reactions to different media topics in real-time. That can help your podcast grow and give it a visual brand.

If you like talking about media topics and can contribute to these discussions in meaningful ways, you might as well start a media podcast. Just make sure you structure this podcast up correctly early on so that you're able to make the most out of your resources. 

For more information, check out another podcast, like Bad Role Models.